Just do me a favor and keep writing such trenchant analyses, OK?
Inserito da Oxana (non verificato) il Mer, 04/09/2013 - 11:43.
David - I liked your comments over at Jeremiah Owyang's blog and here as well. No, we didn't cretae the code as a line of defense. The motivation was in part internal education but, more importantly, to get feedback from fellow bloggers, particularly the ones who are being bombarded by our colleagues within the field and maybe even within our agency. (More on that later.) You're right that it should not take a code to make it clear that we should all be functioning in a way that still enables us to look in the mirror: transparently, respectfully and authentically. It's not rocket science. We all just want a little respect.Kristen, you have been one of the bloggers who has given us feedback, both here and on the Ogilvy blog. (I posted a response, which I emailed to you as well just in case you didn't stop back.) I am sorry that we offended you with the lack of compensation and I proposed some ideas about how we should handle blogger compensation moving forward to see what you thought. There's a line that we don't want to cross which would be, in my opinion, unethical, but the suggestions hopefully get at those nuances.Let me put them here to see what others think: If we engage bloggers as advisers on a specific project, we should provide them with compensation (agreed upon at the start of the project). This compensation will solely be for their time as advisers and will not include an expectation that the bloggers will write about the project favorably or unfavorably. If bloggers have advertising on their blogs, we will counsel our clients to purchase advertising to reach the bloggers' readers. We will make it clear, however, that paying for advertising does not mean that the blogger will post about the product/campaign/issue. If we do reach out to bloggers with news about a product/campaign or issue, we will not provide monetary compensation, so as to avoid appearing as if we are trying to buy a favorable review. Our colleagues that do media relations can't pay journalists to write about their clients and it would be unethical, in our view, to do that within social media. If we ask a blogger to review a product and, therefore, provide them with the product to enable them to experience it, we will ask the blogger to be transparent and reveal that they have been told they can keep the product.What do you think? http://cgcwotrwvvb.com [url=http://cshhloznswy.com]cshhloznswy[/url] [link=http://ojekncfjul.com]ojekncfjul[/link]
Inserito da Anna (non verificato) il Mer, 04/09/2013 - 02:20.
00Hi Lynda!There are so many varieties of green tea out there, and they all have great antnaxidoit properties, so find the one you like the best! But remember that only herbal, non-caffeinated teas count as free foods (green tea does have caffeine, albeit less caffeine than black tea), and you'll want to balance out your green tea intake with glasses of water, due to the caffeine.January 9, 2013 at 11:13 amShare:
Commenti
That's going to make things a lot easier from here on out.
As Charlie Sheen says, this article is "WINNING!"
Thinking like that shows an expert at work
So that's the case? Quite a revelation that is.
That's a genuinely impressive answer.
And I thought I was the sensible one. Thanks for setting me straight.
Just do me a favor and keep writing such trenchant analyses, OK?
David - I liked your comments over at Jeremiah Owyang's blog and here as well. No, we didn't cretae the code as a line of defense. The motivation was in part internal education but, more importantly, to get feedback from fellow bloggers, particularly the ones who are being bombarded by our colleagues within the field and maybe even within our agency. (More on that later.) You're right that it should not take a code to make it clear that we should all be functioning in a way that still enables us to look in the mirror: transparently, respectfully and authentically. It's not rocket science. We all just want a little respect.Kristen, you have been one of the bloggers who has given us feedback, both here and on the Ogilvy blog. (I posted a response, which I emailed to you as well just in case you didn't stop back.) I am sorry that we offended you with the lack of compensation and I proposed some ideas about how we should handle blogger compensation moving forward to see what you thought. There's a line that we don't want to cross which would be, in my opinion, unethical, but the suggestions hopefully get at those nuances.Let me put them here to see what others think: If we engage bloggers as advisers on a specific project, we should provide them with compensation (agreed upon at the start of the project). This compensation will solely be for their time as advisers and will not include an expectation that the bloggers will write about the project favorably or unfavorably. If bloggers have advertising on their blogs, we will counsel our clients to purchase advertising to reach the bloggers' readers. We will make it clear, however, that paying for advertising does not mean that the blogger will post about the product/campaign/issue. If we do reach out to bloggers with news about a product/campaign or issue, we will not provide monetary compensation, so as to avoid appearing as if we are trying to buy a favorable review. Our colleagues that do media relations can't pay journalists to write about their clients and it would be unethical, in our view, to do that within social media. If we ask a blogger to review a product and, therefore, provide them with the product to enable them to experience it, we will ask the blogger to be transparent and reveal that they have been told they can keep the product.What do you think? http://cgcwotrwvvb.com [url=http://cshhloznswy.com]cshhloznswy[/url] [link=http://ojekncfjul.com]ojekncfjul[/link]
00Hi Lynda!There are so many varieties of green tea out there, and they all have great antnaxidoit properties, so find the one you like the best! But remember that only herbal, non-caffeinated teas count as free foods (green tea does have caffeine, albeit less caffeine than black tea), and you'll want to balance out your green tea intake with glasses of water, due to the caffeine.January 9, 2013 at 11:13 amShare:
I can't believe you're not playing with me--that was so helpful.